Online businesses can get updates on their competitor’s activity through Google Alerts. You will receive notification (blogs, news, videos and discussion) on daily or weekly basis. Google Alerts will make it easier to track nearly every aspect of their marketing campaign. E-retailers should also connect with competitors on social media channels such as Facebook and Twitter as it gives a realistic idea of how other businesses are engaging social users and driving referral traffic to their website. Another tip is enrolling in direct marketing and e-mail campaigns. But the tip that struck the most is keeping an eye on competitor’s website. You should visit the websites of your direct and indirect competitors as well because it gives an idea of how they engage visitors that browse your website. Many online stores use content marketing strategies such as blogs, instructional videos and textual descriptions. These various tactics are used to establish their authority in their relevant industry. However, you can take it a step further by using live support chat website. It’s an online CRM application that enables you to create a better brand experience in real-time.
Salient Features:
- Live support for your website appears as a chat API window and a click-to-chat button on your website.
- Customer service representatives (CSRs) use text-based messages to interact with website visitors.
- They send every person that enters your website a greeting message.
- Live support for your website is a functional tool that can be used to create a more meaningful connection with buyers.
- CSRs use a built-in web analytic to gain understanding of customer’s motive.
- By assessing keyword search, webpage duration, and referral URL, operators discover what visitors may really be looking for.
- Upon getting an idea, they send visitors proactive chat invitation in order to resolve their matters.
- Chat operators can gather info on all browsers navigating the website, resolve common search queries and clarify company policies.
- This web-based tool adds considerable traction to website.
- More and more visitors will convert into paying customers and will gladly give your web business a positive review for providing top-notch customer service.