A Competitive Edge
Looking at 2013 online market situation, it can be easily predicted that the competition is going to be higher in the forthcoming year. Online businesses, especially the startups will have to go an extra-mile in bearing the heat of tight market competition. The only way, they can beat up the nip and tuck market race, is to add chat to website. Live chat enables retailers to enhance the overall performance of their online business.
Fast Conversion
Although, getting increased web-traffic would also be a tough task in the upcoming year but still the more serious and challenging task is to convert your online traffic into real buyers. Customers being more tech-savvier than before, would prefer to go to online companies that provide an easy purchase process through increased automation. Therefore, the entrepreneurs, who will take the edge of chat software, can resolve all the customers’ concerns coming their way, while making an online purchase.
Life-Long Customers
Earning loyal customers and getting repeat purchase is predicted to be the biggest challenge in the year 2014. There could be various reasons behind this fact but the most commonly accepted cause is the availability of a number of new brands and products. Thus, in search of the best product and services, the customers are likely to switch from one seller to another. However, adding chat to their websites, the retailers can use proactive approach to engage customers. Moreover, the provision of seamless-text based conversation keeps the interest of customers in an online service. You can provide immediate, accurate, real time and personalized assistance to all of your customers. The human touch in your automated service and speed of your response can make a lasting impression of your online service that in-turn entice customers to come to your website in future.
Thus, achieving these basic business targets, you can pave your way towards increased sales and a positive reputation in the market.