You need to carve out the ways through which you could stay aware of your visitors’ activities on your website. Doing so, you cannot only learn about the nature of your website visitors but can also get to know about their needs and expectations. This in-turn will help you devise new sales and online customer service strategies. How can a retailer keep a track of visitors’ activities on his website?
Growing technological developments have made it much convenient for retailers to watch their visitors’ activities. Almost every vendor these days is deploying live support for website to observe the activities of its visitors.
The real-time traffic monitoring feature of live support enables you to observe daily and monthly website traffic trend. This way, you can clearly observe a rise or dip in the number of visitors on your website. You can even get to know about visitors’ geographical location, browser type as well as operating system. Referrer and keyword usage analysis also help you know where a particular browser has come from.
When a visitor lands on your website by using a specific keyword that matches the one in your pre-set list, you can quickly identify him/her. This way, you can measure the popularity and usability of your website. You can count the revisits on your website and take the measures to convert these repeating visitors into paying buyers.
By monitoring the visitors’ time spent on each page of your website, you can provide him/her timely assistance. Suppose if a visitor has spent more time on one of your website page, it reveals that either he is interested or stuck on some information. This way, you can provide on-the-spot assistance by greeting him proactively through live support. This is the reason that by staying up to date of your visitors’ activities on your website, you can decrease the shopping cart-abandonment rate to a greater extent.
Thus, by adding chat to website, the retailers cannot only have a closer look of their visitors’ activities but can also devise the sales and marketing strategies through which they can get a competitive edge in the online market.