There is no easier way to get your message in front of your audience than by using pay-per-click advertising. Unfortunately, many e-business owners only share engaging content on their company-owned profile. In real life, big brands promote themselves in various ways. They create a well thought-out advertising plan and use TVCs, radio ads, print and newspaper ads. Companies with a larger budget place their message on billboards throughout the city. Online brands, however, stick to Google or Yahoo! Bing Network. Although, these sources generate a good amount of traffic to their website, companies should consider advertising on social media platforms like Facebook, Twitter, and LinkedIn.
Cost-Effective Advertising
Anthony Kirlew, Chief Strategist at AKA Internet Marketing, says, “Most small business owners don’t realize the impact of just spending a little of money to promote posts.” For as little as $100, Galen Ward, co-founder of Estately, used Facebook promoted posts to highlight his blog post “37 Things You Should Know Before Moving to Seattle”. Within days, there were 8,500 likes for the blog post and 30,000 people that visited his business website. Other e-retailers used Twitter Promoted Tweets and LinkedIn Ads to expose qualified leads to their business. Once you get started with paid social tools, you will dramatically build brand awareness and curiosity about your product offerings and company policies. You can help website visitors fulfill common search queries by adding live chat to website.
Ready to Help Customers
Launched in 2002, WebGreeter now offers live support for your website to e-retailers from around the world. Initially, it targeted American businesses but realized all e-businesses have the same conversion goals regardless of their location. They appoint globally-situated chat operators to live chat with prospective customers. Although, many customers are fluent in English, they prefer to do business in their native language. When they cannot find support in a language they are comfortable with, they switch over to businesses that cater to multilingual customers. Live chat representatives engage website visitors in a variety of languages. They can interact in English, Spanish, German, French, and Arabic.
A One-Way Conversation Goes Nowhere
Some argue what is the need to add live chat to a website? Isn’t engaging content on social media enough? Research shows customers prefer to get real-time assistance while they are shopping. They are receptive to a non-obtrusive online chat box appearing on the website. While, meaningful content may have tremendous value for your business, it also has its shortcomings. Content marketing does not engage customers in a two-way conversation. Therefore, prospective customers cannot ask questions in real-time. At best, they can post a question on the social media network. It is usual for company respondents to reply after many days have passed. WebGreeter, on the other hand, knows how important it is to be responsive. Timely responses eliminate doubt and motivate leads to carry on till the end of the conversion funnel.
Real-time Responses
This is why live support for website does not hesitate to engage visitors as soon as they enter your virtual store. Upon arrival, operators send a welcome message to create awareness that live chat technology is available for their use. When customers see it fit, they can click-to-chat and initiate a one-on-one conversation. Chat representatives ask strategic questions to discover what the customer is interested to learn about. Afterwards, they answer with tact and help customers find the product which is suitable for their needs.