Using customer services as marketing platform proves to be beneficial in many ways. Live chat, being an effective customer services tool can serve to be an equally important tool for marketing. Here are some ways by which live chat can be an effective marketing tool:
Interactive Marketing
Marketing products through one on one interaction is referred to as interactive marketing. Though telephone conversations can help you achieving it, but many restrictions hinder them from becoming a successful marketing medium. Your website is an integral part of your company’s profile and happens to be one of the platforms for marketing your products. While placing advertisement is the most probable way of marketing, live chat support can also be utilized for that purpose.
Gives You A Chance For Better Market Research
When you are conversing with a customer through chat, and have also gauged the market to which your customer belongs, you can research the needs and demands of that market and present the customer with products that might entice them. Chat conversations also give an easier access to previous messages that can be analyzed to understand the needs of various customers. By doing so, you can understand the demands of different markets and advertise your products accordingly.
Give Them An Easier Access To Your Newsletter
Newsletters are an important part of marketing. By getting your customers subscribed to your newsletter, you tell them about the new products you are launching or the products that might catch their interest. You can get you customers subscribed to newsletters by giving them forms in a shop or placing a small option your website. Through live chat, you can place an option of newsletter subscription on your live chat window that will grab the attention of customers better.
The above-mentioned are just three simple ways by which live chat can serve as a marketing tool. There are many reasons for its effectiveness as a marketing medium, and many testimonials available that prove its credibility in that regard.