After having a complete knowledge of his visitors’ behaviors, an entrepreneur can design a certain set of rules for deploying live website support on his e-store. For instance, how long a chat agent should take to approach a new user landing on his page? Who and when a particular visitor should be given priority on your website.
What rules should your behavioral targeting be based on?
You need to define the scenarios in which you would provide a live support to particular visitors. These scenarios will help you draw up rules; for instance, you need to analyze whether a particular visitor is seeking online assistance to make a purchase or just for the sake of chatting. In the similar way, you can draw other rules with respect to a visitor’s duration and location on your website
Steps to Devise Effective Behavioral Targeting Strategy
Define Your Goals: Defining goals is important to provide you a direction in devising useful behavioral strategies for providing live support. Usually, the common goals of all online vendors are increased conversion rate, boost in sales volume and increased ROI. You also need to precisely define what percentage of conversion rate, you want to achieve in a given time period.
Proper Analysis about Users’ Behavior
Analyzing your visitors’ navigation behaviors lets you forecast the scenarios in which a visitor can leave your website without making a purchase, or where providing online support can result in quick conversion. All of these analyses should be drawn while keeping your visitors’ needs and demands in view.
Make Behavioral Targeting Rules
Now it comes to final stage that is ‘making behavioral targeting rules.’ Defined objectives and analysis of visitors’ needs and expectation can help you make up rules for behavioral targeting strategy. You need to go systematically and that should start with defining your target audience. What kind of visitors can turn into legitimate buyers by adding chat to your website?
Where would you place your live chat icon on your website so that the customers would easily locate you for getting immediate live support? Is every page of your website having chat button? Do you want to make your live chat support button appearance reactive or do you want it to pop up proactively just when a visitor lands on your web-page? How long should you take to approach a visitor proactively? For instance, if a visitor is spending more than five minutes on checkout stage, you need to approach him proactively to identify the issue.
Implement Rules
When it comes to implementing rules, you need to keep a check of your live chat agents’ performance, whether they are following the rules in true manners. You also need to find out how far, these behavior targeting rules have been successful in making your live support effective.