When it comes to online shopping, the importance of customer service doubles for e-commerce websites. Since the medium of virtual shopping is clouded with credibility issues, for online companies to ensure their integrity, it is important to provide an efficient customer service.
While we are on the subject of providing efficient online customer service, we can’t certainly overlook the most effective tool of online service: live support chat. Considered as the most convenient and reliable channel of customer communication, live chat has now become a necessity for e-stores and websites.
Live is the fastest Medium out there
Perhaps the best thing about live chat is that it is the fastest medium of communication available. A proper live chat conversation lasts for less than 5 minutes whereas the conversation on a telephone might last up to 10 minutes or even more. Since speed is the most sought after thing in any customer service, any channel that would provide such quick communication will certainly be loved by the customers.
Live Chat Humanizes Your Web Store
When you provide live chat service on your website, you humanize your virtual store to a great extent. The operators handling the service act as real time sales representatives helping customers all the way. Whenever customers have an issue, they can ask the operator directly. Having a human assistance on your e-store will make a huge difference on your sales and revenue.
Live Chat Makes Online Shopping Easy
The customers of today are impatient and irritable. They want things to be done quickly and they would rather have someone else do all the heavy lifting for them. With live chat, online shopping becomes very easy for them. If they cannot find what they are looking for, they can ask the operator to do it for them. By making online transactions such a simple procedure, you secure future customers.
Live Chat Helps Building a Positive Image
When you provide an excellent service, you will garner a good reputation. In a study by WebGreeter®, it was shown that companies which provided live chat service were more likely to get positive reviews than those that do not. The study further went on showing that a large percentage of online shoppers demand real time assistance and would rather shop from web store which provides such a service.
Live chat is indeed an amazing channel of communication, so get it today to give your online store a boost.