Some customers become so ecstatic when they purchase a brand name product that they immediately share the good news with their friends and family members on Facebook and Twitter. Some even put up pictures of themselves using the product. It’s not necessary to sell a product that only the elite class can afford. It’s about following the principles laid down by marketing expert Cindy Ratzlaff. When she was asked how can an e-commerce website become an e-commerce brand, she answered by saying 4 V’s.
She advocates e-businesses to identify and use the 4 V’s in their favor. The first V stands for voice. There are certain words a business should describe itself by. She says, “McDonalds might be fast, reliable, inexpensive food.” After you establish your voice, focus on the second V which stands for visual. You should create a visual image (on the website and social media page) that resonates with the voice. The third V should compel you to deliver value by fulfilling customers’ needs. The fourth V focuses on variation which you can do integrating live website support on your website.
Live chat support for website is an online CRM application which is used on e-commerce websites. It connects visitors to a team of globally situated customer service representatives (CSRs). Live chat support for website intends to differentiate your website from competing businesses by delivering customer support online. In a normal situation, an unhappy or inquisitive customer would rely upon traditional methods of communication. The web-based tool allows interaction to take place in real-time on your website. CSRs rely upon live chat technology to handle complaints and questions.