Engaging your customers is not a difficult thing to do. It is in fact a simple process that simply requires dedication and commitment on your part. Here are three important rules for a superb customer engagement:
Make Communication Easy
The first and the most important rule of customer engagement is that you should make it easy for your customers to get in touch with you. The best solution for that is to provide multiple channels of communication. Apart from having a telephonic service, you must also have an active email service and live chat service. In all the three channels you must make it simple for customers to reach you. Avoid putting unnecessary hurdles for the customers. For instance, don’t make them dial too many numbers to talk to an operator or make them go through too many pre-chat questions before a chat.
Provide Superb Experience
So, you have made it easier for the customers to get in touch with you, what’s next? The next step is to make sure that you provide a superb customer experience. Solve customer issues well and quickly. Be honest, friendly and kind. But, most importantly show your customers that you care. For that you must step out of your comfort zones to help the customers. Show them that you would do anything for their convenience. Whether you are using telephone or conversing through live support chat , you must amaze your customers with your performance.
Be Interesting
Last but not the least, to be engaging you must be interesting. Send fun and interesting emails to your customers. Add in engaging and fun content along with exciting activities which will grasp the attention of your customers. Be unique and different so that customers love exploring your website. Your operators must also have excellent communications skills so that they know how to keep a customer engaged.